Akudo: Empowering Teens to Own Their Finances

Akudo (YC21) is more than just a neo-bank for teens in India. It's a financial playground where learning meets fun. With a sleek Visa card, lightning-fast UPI payments, and a gamified rewards system, Akudo makes managing money a breeze. Our buttery smooth UX ensures teens can easily learn financial management and take control of their future.

Project Duration

Akudo's Onboarding Challenge: Getting Teens Hooked

Akudo's got all the cool features – sleek Visa card, financial education, gamified rewards, and lightning-fast UPI payments. But getting teens to actually use them was a different story. Only 28% of users who completed KYC went on to load money, and of those, only 45% made a purchase. Talk about a drop-off!

The problem? Teens new to financial terms found the app a bit overwhelming. They lacked the guidance to take the next steps after KYC. To tackle this, Akudo aimed to improve the post-KYC onboarding process. By providing more support, personalized experiences, and relevant guidance, Akudo hoped to boost user activation and engagement.

Mission: Hooking Teens on Akudo

Here's what we're aiming for:

• Boost Activation 🚀 : Get more teens to load money and start using their Akudo cards.
• Reduce Drop-off 🎉 : Make it crystal clear what to do after KYC, so teens don't get lost.
• Enhance Engagement 💫 : Tailor the onboarding process to each teen's unique interests.